Prebunking at Scale aims to enhance public resilience against dis- and misinformation by proactively addressing emerging false claims and narratives before they gain widespread traction by combining the strengths of two of the most widely used interventions against the spread of disinformation: prebunking and debunking. The former is often not specific enough, and the latter is only applicable retroactively. Our project will reconcile these approaches and leverage their strengths to most effectively counter disinformation.
The EFCSN and 46 of its member organisations are working together to create a network-approved definition and methodology for prebunking, rooted in the experience of our journalists and fact-checkers and in academic research. This will empower all EFCSN members to produce highly effective prebunking materials adhering to industry-wide best practices. We will also build an advanced, AI-powered, social and traditional media monitoring and analysis tool, which will predict in which language and about which topic misinformation might appear. Based on these predictive alerts, participating organisations will be able to publish prebunking materials just in time before users are exposed to misinformation.
The Prebunking at Scale project is funded by Google.org.